The cost of clarity, or the lack of it can be high. But those that pay for clarity grow, and those that pay for the lack of it ‘feel it’, be it individuals or organizations.
Business leaders who think they can pass on brand clarity are leaders who will pass, and in today’s organizational climate, stewardship of brand is in desperate need.
You owe it to yourself, and those you serve as well as lead, to not just embrace your brand promise and story, but to embody it and express it daily.
A word is worth
a thousand pictures.
A picture is worth,
Friends...let us be
A lot has changed since the web connected our world, but at least one thing remains constant: how the mind categorizes both people and products. In order to stand out, your brand has to ‘own’ or embody an idea, a phrase or word. Volvo owned ‘safety’. 7-up owned ‘the UN-cola’. Fedex still owns ‘overnight’. If you don’t stand for something, you’ll fall to anything. In today’s increasingly crowded market-space, a word is worth a thousand pictures.
not what it used to be. And yet, even more than it used to be. Image is the currency of our cultural communication, yet it is devaluing like the dollar. The influx of images today that flood mind and market via memes from Facebook, Pinterest, Instagram etc., have given our eyes a buffet to consume leaving original imagery in storytelling even harder to come by. This is why image, and images, are even more critical to craft uniquely - unique to you and your brand.
Here's what others are saying...
“It is rare to come across a creative that thinks like a business leader, church planter, and brand manager, but that is what I found in Keith Locke. From my time as director of the Church Multiplication Network to my launch of Urban Islands Project, Keith understood intuitively what was needed to set our vision apart from other like-minded organizations - not to give us an air of superiority, but a unique language and image of distinction, that enabled us to discover the right kind of planter. His years in the faith community, as well as experience and execution in brand, would serve any leader or organization well."
— Steve Pike, Founder Urban Islands Project
Previously, Director of Church Multiplication Network
I love brand. But more than that, I love working with people.
My desire is to connect and listen, to hear of your successes and failures and find out
how I can best come alongside and serve you. Take 60 seconds and drop me a line.