CHALLENGE: After just shy of a decade with the Assemblies of God, Steve Pike left his position as National Director for the Church Multiplication Network to pursue a vision God had given him, to see healthy thriving churches planted in the urban centers of the most densely populated cities in the U.S..
I was in the middle of building out the 2nd year of campaign development for the Church Multiplication Network, when Steve called on me to brand his new God-sized dream.
With only his personal funding to draw upon, I chose to walk the path out with him and there has been no turning back.
SOLUTION: Since this was a big vision and a fresh build from the ground up, we started by setting up two days of strategy sessions, mapping out what it would take to message effectively to one-time donors, long-term supporters, college interns, potential pastoral recruits, shepherding pastors and local community leaders.
When selling a vision for a new idea inside a context with history attached to it, sometimes new language is required to break loose old paradigms and metaphors. Not just visually, but verbally.
Enter, the Urban 'O'. The 'hole' in our cities left by the church when people moved from the inner city to suburbs decades ago...and entire congregations followed.
What was needed was a simple way to express that idea, and during the consulting phase with Seek First, Keith coined this term as a way to express to Steve visually and verbally what was left. The Urban 'O' stuck.
Learn more about the 'Urban O' by clicking on the "Hole in Our Cities" document cover below.
NEXT STEPS: If you are an organizational leader with a mandate to increase your reach or effectiveness in communication, I strongly encourage you to reach out and make contact for your next endeavor. Whether your need lies within core brand strategy, web development, email design, video production, photography, social media deployment or print collateral, I can fill the bill.
Urban Islands Project Brand Identity & Launch Package